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FEELING FLY
EMEA SP25 Cosmic Runner RECAP
Welcome to the world of Feeling Fly, our first ever brand narrative for Kids Running.
Starting our one-year journey in SP25 with the launch of Cosmic Runner, our main objective is clear: inspire the next generation of runners while building trust and credibility with Empowering Adults.
TIMELINE
1 November 2024
12 November 2024
16 January 2025
23 January 2025
Product Launch
Global Newsroom Release
Feeling Fly
Retail Marketing Launch
Feeling Fly Marketing Campaign Launch: Full X-Functional Support
COSMIC RUNNER
SUPPORTIVE CUSHIONING
Built for all-day comfort with supportive cushioning, the Nike Cosmic Runner is a running shoe designed for all kids.
KID-RIGHT DURABILITY
Designed with durable layered printing, which adds texture and helps protect the mesh from scraping.
Nike’s first running shoe for kids who are active
and eager to engage in new activities.
ND Units Sold
(Digital + Retail)
16K
NMP Units Sold
185K
Total Units Sold
201K
Lead Color Ways Average Weekly ST
10%
(led by UK, FR and TR)
86%
of NDDC Buyers are
existing members
MEDIA
Inspire Empowered Parents and Big Kids to enjoy Running together through co-experienced media and creators.
MARKET
TIMELINE
SP25 Cosmic Runner
Sustain Phase
7 April 2025
20 April 2025
23 January 2025
SP25 Cosmic Runner
Launch Phase
19 February 2025
SOCIAL
CONNECTED TV
DISPLAY & VIDEOS: TEADS
Impressions
129M
(110% vs. plan)
Completed Views
10.5M
(104% vs. plan)
NIKE RETAIL
Introduce Cosmic Runner in strategic top doors for Kids.
TIMELINE
16 January 2025
3 March 2025
MARKET
30 doors across 10 countries
Mannequin Plinths
Footwear Risers
Shelf Talkers
HOI Running Club Feeling Fly Session
HOI Product Experience
Cosmic Runner
Try-on in-store
Attendance
38 Kids
(109% vs. Event Capacity)
HOI Running Session
Run from HOI to Jardin des Tuileries with Kids and Parents exercises
DIGITAL
Engage through best-in-class product storytelling & help guide consumers on their paths to purchase.
KLP P1
KLP P3C
IWC
Kids Shop Home
ePDP
P+I & C+T
KLP Visits
278k
(+26% vs. LY)
PDP Visits
400k
ATC Average
11%
NPM
(Jan 23rd to Feb 6th)
SD KLP
EVENT
In-Store Feeling Fly Running Experience in Sheffield Flagship Store
130
Kids Attending
SEEDING
2
SD Profiles
5.5M
Reach
18M
Impressions
RETAIL
7
Doors Engage
200
Doors Connect across UK & EMEA
Launch Email
38.5%
open rate
(vs average of 31%
Intersport KLP
SEEDING
Reaching empowering adults where they are with authentic running and family content.
Bespoke Cosmic Runner Seeding Box designed and produced from EMEA to the Globe
(NA, APLA and GC)
ELITE ATHLETES
Parent athletes who have young kids exploring running.
-
Athletes included:
-
Filip Ingebrigtsen
-
Faith Kipyegon
-
Ladji Doucouré
-
Alexis Hanquinquant
-
Daniel Hackett
-
Sergio Llull
-
Carles Puyol
-
Rafa Nadal
-
Phil Foden
-
Kevin De Bruyne
-
Bruno Fernandes
-
Morgan Gibbs White
-
Virgil van Dijk
-
Eduardo Camavinga
-
Leroy Sané
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CREATORS SEEDING
Kids and Family creators who embrace running instinctively.
AFFILIATES SEEDING
Drive Empowering Adults to purchase through affiliates content.
EXPERIENCES
Organize disruptive experiences that energize communities and shift the perception
of Running for Kids to make them feel that “The World is Their Race Track”.
Partnership with local communities in Paris and London from SCI Partners.
PARIS
203
Kids (47% Girls)
4
SCI Partners
Sport Dans La Ville
Golden Blocks
Boxer Inside Academy
Team Go Girls
Kids Age
6 to 12
LONDON
Nike Athlete Guest Appearance: Isabelle Kyson
10 SD Invites including creators
113
Kids (82% Girls)
2
SCI Partners
Girls Allowed
Outrunners
Kids Age
6 to 13
THANK YOU
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